MarTech and Front-End
Development (FED)
Guiding Businesses Through Technology
& Design
I am a skilled professional with expertise in both Marketing Technology (MarTech) and Front-End Development (FED) Knowledge. I leverage this unique combination to empower businesses to leverage technology and design to achieve their marketing goals and improve user experience.
MarTech Expertise: I possess a strong understanding of Adobe Cloud Solutions, including Adobe Experience Manager (AEM6.5), Adobe Target, Adobe Analytics. I also have knowledge of Salesforce and other Third-Party Integrations. This allows me to help businesses manage content, automate marketing campaigns, understand customers better and track marketing performance. I have worked on hybrid and headless solutions including integration into Angular/React SPAs.
Front-End Development: I am proficient in core web development languages like HTML5, CSS, and JavaScript. This enables me to build user-friendly and visually appealing user interfaces (UIs) that seamlessly integrate with MarTech solutions. It also allows me to understand the DOM rendering of SPAs for debugging and auditing. I have high coding standards.
I stay up-to-date with the latest front-end development trends and frameworks (React, Angular, Bootstrap 5, JQuery/Vanilla) to ensure efficient understanding and communication with developers and stakeholders. It strengthens my UX skills.
My MarTech & FED Skillset:
User Event Analytics: I have implemented Google Analytics and Adobe Analytics with GDPR requirements down to interaction events to understand customers and personalise journeys,
Headless content: I believe in an iterative design process, incorporating user feedback throughout the design cycle to create the best possible user experience.
Design System Code: I can create vanilla code samples for design system components that can be expanded for frameworks and integrations like analytics and CMS attributes.
My Impact
Adobe Marketing
Technology for Aegon
The successful implementation of Adobe AEM 6.5.X, Adobe Managed Services and Adobe Marketing Cloud Solutions marked a significant milestone in the Aegon marketing journey. It transformed the way marketing campaigns were analysed, delivered, and personalised, ultimately enhancing customer experience, and driving business success.
As the architect of this transformative initiative, I am proud to have played a pivotal role in empowering the company to embrace digital transformation and achieve marketing excellence. I truly believe I have made a difference to the user experience for both customers and the companies marketing teams.
Portfolio Case study
Unified Marketing Experience with
Adobe AEM and Adobe Cloud Solutions
My Impact
Financial Service
Tools and Interactions
Throughout my career, I have played a pivotal role in crafting engaging and user-friendly digital experiences for a wide range of financial service clients, spanning from simple calculators and data visualisations to comprehensive journeys and complex UI solutions. I developed many of these solutions with Client-Side Code and API integrations:
- Calculators
- Data Visualisations
- Marketing Campaigns
- Product journeys and Tools
- Support and Learning UI
- Documents and Media Viewers
